Email marketing is one of the most effective marketing methods available to businesses, it has undoubtedly evolved, with changing in trends and consumer behaviour ultimately leading to more ways than ever before for businesses to get noticed. But the core information remains the same. You are six times more likely to get a click-through from an email than you are from a tweet, and it is statistics such as this one that are maintaining the success of email marketing campaigns.
If you are looking for assistance on how you can get your business noticed through email marketing, MIB Business Data give their 7 top tips for success. Keep reading for more information.
Personalise Your Message
This might seem like an impossible task; you might be sat there wondering how you can personalise a message that is going to be viewed by hundreds of people? But if you understand your audience you can ensure your message is concise and personal to your target market.
Personalising your message can give you much more traction on your email, leading to a higher open rate, increased click-through rate, and giving you the ROI that you need for business success.
Create a Sense of Urgency
There are a few ways that you can create urgency with your campaign, but to do this you have to understand what the overall message of your marketing campaign is going to be. Are you looking to sell a specific product or service? Look into the unique selling points of this and ask a question surrounding it, a great example of injecting urgency is to look at the timing of your campaign – think about the winter months that are upcoming, how are people preparing their homes, lives, cars, etc.
Segment Your Data
If you have your data ready to go, take a second look at it. There are many ways you can segment your data allowing you to create a much more personalised message to send to your audience. Whether it is by behaviour, history or geographical location, this enables you to tailor your content and target specific times for you to send out relevant content to your audience.
It’s hard to get it right the first time round but split-testing your email marketing campaign will let you gather data on when is best for you to send out your campaign – this can help you to guarantee a return on investment in the future. Split testing your campaign, i.e. sending emails out at different times, or testing different types of subject lines or even call to actions can bring you invaluable data that can be utilised in future.
Don’t Neglect The Subject Line
The subject line of your email marketing campaign can be the difference between your readers engaging with the email and clicking through to read more, or simply ignoring it and placing it in the bin never to be read again. Consider what type of content will grab your audience’s attention, is it a question? A witty remark, or even injecting humour into it, a creative subject line will let your audience appreciate the effort and consider the importance of the content inside.
Is It Mobile Responsive?
Over 50% of emails are opened on a mobile device, neglecting the importance of ensuring your email marketing campaign being mobile responsive could be detrimental to your campaign. Test your campaign on a few different mobile devices to ensure that any images and the content are displayed correctly!
Use Images and Videos
You know what they say, a picture says a thousand words. And a video says even more. The use of videos and images in email marketing campaigns create an aesthetically pleasing display for your readers – they don’t want to be faced with a big chunk of text when they open your email. Think of ways you can break this up with the use of relevant images, and video content will undoubtedly help to engage attention.